BEFORE &AFTER...Staging For Real Estate
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Thursday, October 28, 2010
Wednesday, October 27, 2010
Home Staging, THE LISTS
I am a lover of top 10 lists, best dressed, worst dressed, Must-See's.
Here are two "lists" about Home Staging that I recently enjoyed and wanted to share.
1. People don’t simply buy houses; they buy the next chapter of their lives.
This is an emotional experience and emotion influences what people buy and how much they will pay. Vacant houses are devoid of life, and the chance to make an emotional connection is lost.
2. Vacancy distracts buyers from looking at the house itself.
They wonder: “Is this a divorce? Why did they move out? Are they selling because they have money problems? Is this home hard to sell?” They’ll make a low-ball offer, thinking the owner is desperate.
3. When a house is vacant, buyers focus on flaws.
They look at nail holes, carpet wear and gaps in the molding rather than how the space works. In a vacant house, floors, walls and ceilings are all buyers see. This drives the price down.
4. People can’t visualize how furniture fits.
An empty bedroom might appear awkward or a living room might seem cavernous. Some spaces might confuse buyers because a use is not obvious. Buyers are derailed and move on to the next house.
5. Vacant houses don’t show as well as staged homes.
Home sellers who make the following mistakes, when preparing their homes for sale, will have their homes on the market for a lot longer than they want...and they will probably have to reduce their asking price.
1) Not Updating the Kitchen or Bathrooms. These are the two most important rooms in the house...the ones that make or break the ability to get an offer. And you don't even have to completely gut the kitchen or bath. Even simple updates like painting your cabinets will create a new look that will be very appealing to a buyer. Buyers want a home that is move-in ready - but you don't have to replace everything in a kitchen or bath to achieve that. New faucets, clean and sparkling sinks, uncluttered countertops and new hardware can really spruce up these rooms. If the budget permits - do updated appliances, better countertops and new flooring.
2) Not Caring About Curb Appeal. A buyer prejudges a home in 12 seconds from the outside of a home. That's why curb appeal is so very important if you want to attract a buyer to "come in." It's like the cover of a book - if the cover doesn't look interesting...chances are the book will be passed over.
3) Not De-Cluttering, Cleaning and Deodorizing. If you take the time to remove clutter, edit the amount of furniture you have in your rooms and clean your home to shine like a diamond - your space will look larger, more pristine and well-cared for. Endless knickknacks and collectibles in cabinets, magnets on the fridge and family photos all over the place deter potential buyers from envisioning themselves living in the home. It's best to pack up the treasures and make all surfaces shine. Making your house smell sunshine clean is also very important. You want to remove as many negatives as possible when your home is up for sale.
4) Keeping Taste-Specific Furniture, Carpeting, Colors and Accessories as Part of the Decor. If you bought your home in the 70s or 80s and if the decor still reflects those eras, your home won't be on a potential buyers "make an offer" list. Odd colored carpets (teal is a big no-no), draperies, wall colors etc will not be appealing to a broad range of buyer. Why? Number one, not everyone has furniture that would go with specific colors - that's why neutral colors are the best to use when getting your home ready for sale Tip: A buyer should not be able to tell if the seller is 90 or 30 years old and whether the seller is male or female.
5)Trying to Sell A Home When It's Vacant. A home with no furniture is soulless and very unappealing. A vacant home can also translate into "desperate seller" in buyer-speak. The buyer gets the idea that a seller really needs to sell the home and so they assume the seller will take a lower offer. A vacant home never gets a full asking price offer - always lower. It's much more prudent to have a competent home stager bring in furniture and accessories - and make the home warm and livable. In addition, a vacant room actually looks smaller than it is. Plus - a buyer will only focus on the negatives of a space because there is nothing else to focus on.
Every hairline crack, every speck of dust...any minute "less then perfect" aspect of a house is magnified when it's vacant.
6) Not Letting in as Much Light in to the House. Dark, heavy draperies, closed vertical blinds...any window covering that blocks light from coming in to a house - will not make the buyer feel that the home is bright and airy. You have to find ways to "steal the sunlight," as real estate guru Barbara Corcoran says. Add more light fixtures, uplights and take dark shades off your table lamps - replace with more translucent covers that will emit more light.
7) Refusing to Put Any Money into Necessary Repairs, Improving the House or Staging Before Selling. For every deferred repair, the homeowner will receive less money offered for the house. Avoid possible buyer objections by fixing the things that are wrong with the home. A wife may fall in love with a kitchen - but her husband will be looking at very crack, every bulge in the wall that spells water trouble and every electrical no-no in the house. Fix things before you have a buyer offer you less than you want. The money you spend on repairs will net you a bigger profit on your home. Also, consider hiring a home stager - even just for a consultation. Staging is an investment - not a cost. Plus, it's tax deductible. For every dollar you spend on staging, you get $3 in return.
8) Keeping Fido and Kitty at the Home When it's Being Shown. Many times I have been to Open Houses where I have been greeted by the family cat or dog. I have also attended Open Houses where there are 4 or 5 dogs in a crate - and they are all yapping and barking so much that I can hardly hear what the realtor is saying to me! I've also seen wee wee pads here and there at Open Houses. I am an animal lover - so these things never bother me. But, what about any prospective buyer who might be allergic to cats or dogs? It's best to keep the family pet away for the Open House day - and any time the house is being shown. You should also remove any sign (or odor) of pet ownership.
9) Not Marketing the Home Properly with Great Online Photos. With over 80% of potential buyers searching online first before viewing a property, it's imperative that a home look beautiful online. Badly lit pictures, cluttered surfaces in the photos and even just pictures of the exterior of the home (and no interior shots) spell "not worth a visit" to a prospective buyer. Even worse is when there are no photos of the home. Take the time to do a great photo shoot. It will really pay off. Staged homes, by the way - look great online.
Here are two "lists" about Home Staging that I recently enjoyed and wanted to share.
TOP 5 Reasons to Stage a vacant house
by Showhomes
1. People don’t simply buy houses; they buy the next chapter of their lives.
This is an emotional experience and emotion influences what people buy and how much they will pay. Vacant houses are devoid of life, and the chance to make an emotional connection is lost.
2. Vacancy distracts buyers from looking at the house itself.
They wonder: “Is this a divorce? Why did they move out? Are they selling because they have money problems? Is this home hard to sell?” They’ll make a low-ball offer, thinking the owner is desperate.
3. When a house is vacant, buyers focus on flaws.
They look at nail holes, carpet wear and gaps in the molding rather than how the space works. In a vacant house, floors, walls and ceilings are all buyers see. This drives the price down.
4. People can’t visualize how furniture fits.
An empty bedroom might appear awkward or a living room might seem cavernous. Some spaces might confuse buyers because a use is not obvious. Buyers are derailed and move on to the next house.
5. Vacant houses don’t show as well as staged homes.
What are the 9 Biggest Mistakes Home Sellers Make When Preparing and Staging Their Homes for Sale
By Linda Leyble
Home sellers who make the following mistakes, when preparing their homes for sale, will have their homes on the market for a lot longer than they want...and they will probably have to reduce their asking price.
1) Not Updating the Kitchen or Bathrooms. These are the two most important rooms in the house...the ones that make or break the ability to get an offer. And you don't even have to completely gut the kitchen or bath. Even simple updates like painting your cabinets will create a new look that will be very appealing to a buyer. Buyers want a home that is move-in ready - but you don't have to replace everything in a kitchen or bath to achieve that. New faucets, clean and sparkling sinks, uncluttered countertops and new hardware can really spruce up these rooms. If the budget permits - do updated appliances, better countertops and new flooring.
2) Not Caring About Curb Appeal. A buyer prejudges a home in 12 seconds from the outside of a home. That's why curb appeal is so very important if you want to attract a buyer to "come in." It's like the cover of a book - if the cover doesn't look interesting...chances are the book will be passed over.
3) Not De-Cluttering, Cleaning and Deodorizing. If you take the time to remove clutter, edit the amount of furniture you have in your rooms and clean your home to shine like a diamond - your space will look larger, more pristine and well-cared for. Endless knickknacks and collectibles in cabinets, magnets on the fridge and family photos all over the place deter potential buyers from envisioning themselves living in the home. It's best to pack up the treasures and make all surfaces shine. Making your house smell sunshine clean is also very important. You want to remove as many negatives as possible when your home is up for sale.
4) Keeping Taste-Specific Furniture, Carpeting, Colors and Accessories as Part of the Decor. If you bought your home in the 70s or 80s and if the decor still reflects those eras, your home won't be on a potential buyers "make an offer" list. Odd colored carpets (teal is a big no-no), draperies, wall colors etc will not be appealing to a broad range of buyer. Why? Number one, not everyone has furniture that would go with specific colors - that's why neutral colors are the best to use when getting your home ready for sale Tip: A buyer should not be able to tell if the seller is 90 or 30 years old and whether the seller is male or female.
5)Trying to Sell A Home When It's Vacant. A home with no furniture is soulless and very unappealing. A vacant home can also translate into "desperate seller" in buyer-speak. The buyer gets the idea that a seller really needs to sell the home and so they assume the seller will take a lower offer. A vacant home never gets a full asking price offer - always lower. It's much more prudent to have a competent home stager bring in furniture and accessories - and make the home warm and livable. In addition, a vacant room actually looks smaller than it is. Plus - a buyer will only focus on the negatives of a space because there is nothing else to focus on.
Every hairline crack, every speck of dust...any minute "less then perfect" aspect of a house is magnified when it's vacant.
6) Not Letting in as Much Light in to the House. Dark, heavy draperies, closed vertical blinds...any window covering that blocks light from coming in to a house - will not make the buyer feel that the home is bright and airy. You have to find ways to "steal the sunlight," as real estate guru Barbara Corcoran says. Add more light fixtures, uplights and take dark shades off your table lamps - replace with more translucent covers that will emit more light.
7) Refusing to Put Any Money into Necessary Repairs, Improving the House or Staging Before Selling. For every deferred repair, the homeowner will receive less money offered for the house. Avoid possible buyer objections by fixing the things that are wrong with the home. A wife may fall in love with a kitchen - but her husband will be looking at very crack, every bulge in the wall that spells water trouble and every electrical no-no in the house. Fix things before you have a buyer offer you less than you want. The money you spend on repairs will net you a bigger profit on your home. Also, consider hiring a home stager - even just for a consultation. Staging is an investment - not a cost. Plus, it's tax deductible. For every dollar you spend on staging, you get $3 in return.
8) Keeping Fido and Kitty at the Home When it's Being Shown. Many times I have been to Open Houses where I have been greeted by the family cat or dog. I have also attended Open Houses where there are 4 or 5 dogs in a crate - and they are all yapping and barking so much that I can hardly hear what the realtor is saying to me! I've also seen wee wee pads here and there at Open Houses. I am an animal lover - so these things never bother me. But, what about any prospective buyer who might be allergic to cats or dogs? It's best to keep the family pet away for the Open House day - and any time the house is being shown. You should also remove any sign (or odor) of pet ownership.
9) Not Marketing the Home Properly with Great Online Photos. With over 80% of potential buyers searching online first before viewing a property, it's imperative that a home look beautiful online. Badly lit pictures, cluttered surfaces in the photos and even just pictures of the exterior of the home (and no interior shots) spell "not worth a visit" to a prospective buyer. Even worse is when there are no photos of the home. Take the time to do a great photo shoot. It will really pay off. Staged homes, by the way - look great online.
Tuesday, October 26, 2010
Gone fishin'
-Portland, ME: Staged a gorgeous home in less than a week. Pics to follow. Have a hunch I will have to go back and retrieve all furnishings and decor as it will go under contract quite fast.
-East End, Portland, ME: almost finished decorating a couple's first home together. Alot of vibrant colors including kelly green and TURQUOISE.
-Turks and Caicos: Vacation condo redo/update.
-Cumberland Foreside, ME: Family Room
-Naples, ME: Fireplace renovation/complete redesign, color schemes, drapery, and streamlining design.
-Portland, ME: Color Consulting and Design for Visual Display for a local jewelry designer.
I think I am forgetting some other projects, many of them thermal/insulating window covering solutions as that is a high priority this time of year!
Oh! This thursday I am speaking at a Real Estate Agent luncheon as a guest of Bank of America. Focus is on Real Estate Staging.
Maine is blossoming into more than I could have hoped for. Sometimes when you follow your heart (and your goals) the rest falls into place.
I shall return to blogging this weekend refreshed, full of happy stories, and hopefully caught up on sleep!
Tuesday, October 12, 2010
Turquoise Tuesday...almost
Pardon the lack of blogging, I am trying to catch up after a surprising whirlwind week.
Here is a glimpse of two recent projects....
The rug above (Amy Butler for Chandra)will find its home in the east end of Portland, Maine. It's new owner is trying to decide which striped dash and albert rug should go in the dining room as it will be visible. We will be doing a woven (washable) cotton striped rug under the dining table and the soft tufted wood, above, in the living room.
Onto a different project...and they are reading this and will probably realize I should be working on their project, not blogging (just kidding). Here is a glimpse at a color palette of upholstery that is 100% contract quality. We are using Lee Jofa Solarium (indoor/outdoor), Fabricut's sunbrella offerings, Duralee Pavillion (indoor/outdoor) and Robert Allen contract. Phew.
Yes, I will post the before and after pics after everything is completed!
The funny thing is those two projects are completely different in style, location, and function. What they have in common are vivacious Mainers who aren't afraid of color. How fun.
More projects to be revealed later this week.
Here is a glimpse of two recent projects....
Onto a different project...and they are reading this and will probably realize I should be working on their project, not blogging (just kidding). Here is a glimpse at a color palette of upholstery that is 100% contract quality. We are using Lee Jofa Solarium (indoor/outdoor), Fabricut's sunbrella offerings, Duralee Pavillion (indoor/outdoor) and Robert Allen contract. Phew.
The funny thing is those two projects are completely different in style, location, and function. What they have in common are vivacious Mainers who aren't afraid of color. How fun.
More projects to be revealed later this week.
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